Frost Riptide Rush is purple colored and the bottle says it's the official Gatorade flavor of the New York Jets (going back to a recent 12-4 campaign when it first appeared on their sidelines). It has a clean finish. Its flavor is a little bit like those blue Fla Vor Ice packets but not nearly as sweet. After a long day of watching baseball on television, this drink hit the spot and after guzzling half the bottle I was ready to take all comers like John Abraham coming on a stunt after some hapless passer.